A BRAND FOR BOUTIQUE HOTELS THAT WANT TO STAY INDEPENDENT
Nomada is redefining how small, story-rich hotels thrive. We bring history, art, and soul together so independent hotels can remain true to their roots while outperforming the market.
We are building a collection, not a chain, of boutique hotels that reflect the character of place, the power of design, and the value of intimate hospitality.
Small, independent hotels struggle to compete in today’s market—not because they aren’t interesting but because they lack a concept that can attract the right guest. Also, often due to their size or as generational operators, they also lack up to date operating systems, support, and marketing.
WHY JOIN NOMADA?
Our expansion strategy focuses on thoughtful geographic growth aligned with our core guest base. We understand hotel development, operations, and branding. We have SOPs, design standards, tech stack, and a high-converting, loyal audience.
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Nomada’s brand identity is rooted in historic spaces curated with art, music, food, and culture.
Brand narrative resonates with affluent, creative travelers.
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Nomada brings a well-defined aesthetic already proven across multiple California properties.
Access to interior design, FF&E sourcing (via Nomada Deco), and storytelling support.
Built-in lifestyle brand value that attracts press, influencers, and creatives.
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Nomada properties perform above market with less than 30% OTA dependence
Highly engaged email database
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Nomada’s lean automation stack, pricing, CRM, and guest messaging.
Ongoing access to high-quality SOPs and training, reducing onboarding and turnover costs.
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Better revenue management, lower OTA costs, and direct marketing power. Nomada increases ADR and RevPAR and improve NOI margins.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace