A BRAND FOR BOUTIQUE HOTELS THAT WANT TO STAY INDEPENDENT

Nomada is redefining how small, story-rich hotels thrive. We bring history, art, and soul together so independent hotels can remain true to their roots while outperforming the market.

We are building a collection, not a chain, of boutique hotels that reflect the character of place, the power of design, and the value of intimate hospitality.

Small, independent hotels struggle to compete in today’s market—not because they aren’t interesting but because they lack a concept that can attract the right guest. Also, often due to their size or as generational operators, they also lack up to date operating systems, support, and marketing.

IN THE PRESS ✷

“Nomada’s design-led motels are redefining the boutique hotel experience.”

- Vogue

IN THE PRESS ✷

“Understated luxury meets sense-of-place storytelling at Nomada’s newest hideaway.”

- Condé Nast Traveler

IN THE PRESS ✷

“Nomada effortlessly blends Brutalist elements with West Coast warmth.”

- Architectural Digest

IN THE PRESS ✷

“A stylish escape that honors the charm of California’s roadside heritage.”

- Sunset Magazine

WHY JOIN NOMADA?

Small hotels have stories. They just don’t have systems or support. Our expansion strategy focuses on thoughtful geographic growth aligned with our core guest base. We understand hotel development, operations, and branding. We have SOPs, design standards, tech stack, and a high-converting, loyal audience.

  • ✷ 90% of U.S. hotels under 75 rooms lack brand affiliation or support.

    ✷ Nomada’s brand identity is rooted in historic spaces curated with art, music, food, and culture. Brand narrative resonates with affluent, creative travelers.

  • ✷ Nomada brings a well-defined aesthetic already proven across multiple California properties.

    ✷ Access to interior design, FF&E sourcing (via Nomada Deco), and storytelling support.

    ✷ Built-in lifestyle brand value that attracts press, influencers, and creatives.

  • ✷ OTA dependence for independent hotels in the US averages 60–80%.

    ✷ Nomada properties perform above market with less than 30% OTA dependence.

    ✷ Highly engaged email database.

  • ✷ Boutique owners want to preserve legacy assets but lack systems, training, and tools.

    ✷ The solution: Nomada’s lean automation stack, pricing, CRM, and guest messaging. Ongoing access to high-quality SOPs and training, reducing onboarding and turnover costs.

  • ✷ Better revenue management, lower OTA costs, and direct marketing power. Nomada increases ADR and RevPAR and improve NOI margins.

Nomada is not building a franchise. We’re curating a collection and a business model with real revenue, brand equity, and operational leverage.

Join us as a capital partner, co-developer, or anchor affiliate.